B2B & B2C Business Consulting


This consultancy aims to Increase the Sales, Profitability, and Penetration of your Products/Services and the Satisfaction of your Clients. It also helps determine/establish your Market Segment, Product/Service Catalogue, Price List, Promotions, Sales Channels and Communication Strategy.

The process consists of the the following 5 elements:

  1. Market Analysis (Customers, Competition and Trends)
  2. Identification of Insights in the Consumer Process (B2B/B2C)
  3. Fromulation of Value Proposal and Competitive Advantages
  4. Goal Setting (Income, Profitability and Penetration)
  5. Establishment of Key Performance Indicators (KPIs)

Organizational Structure


Aligning the Organizational Structure towards the Strategic Objectives of the company, ensuring that the activities carried out are in compliance and that they add value to the company.

It consists of:

  • Mapping and Documentation of Processes
  • Identification of Bottlenecks
  • Macroprocess Optimization
  • Creation of Organizational Chart, Functions and Job Profiles
  • Detection of Training Needs
  • Creation of Key Performance Indicators (KPIs)
  • Creation of Committees for Continuous Improvement
Download Our Methodology PDF
desarrollo organizacional complement cg plan de trabajo

Family Governance: Advisory and Administration Councils


Advisory Councils are Multidisciplinary Consultative Bodies with which the General Management relies on for making strategic decisions. They are vital to Small and Medium sized Enterprises to ensure their professionalization as they focus on accountability. The Board of Directors watches over the interests of the shareholders and establishes the shareholding and succession protocols. Both become essential, especially in family businesses, when there are shareholders who do not actively participate within the company or when generational changes occur in the business family. Establishing a Family Governance will minimize conflicts among its members and guide them towards their professionalization and growth.

This service include 7 stages:

  1. Definition of the Plan and Strategic Objectives
  2. Appointment of the General Management and Team
  3. Identification of the 3 Roles (Shareholders, Family Members, Employees)
  4. Integration of the Board of Directors
  5. Integration of Advisory Council
  6. Definition of Evaluation and Decision Making Protocols
  7. Organization of Council Meetings

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